Soona raises $1.2M for fast, reasonably priced content material creation – TechCrunch



Companies must hold the content material flowing on social media, so a startup known as soona says it’s developed a brand new approach to offer these photographs and video.
The corporate was based by CEO Elizabeth Giorgi and Chief Inventive Officer Hayley Anderson. Giorgi informed me they each labored in manufacturing (Anderson as an animator, Giorgi because the founding father of her personal video manufacturing firm), and so they “saved discovering ourselves saying no to tasks that wanted to be executed shortly — we may by no means discover a approach to make manufacturing transfer quick sufficient.”
On the identical time, they noticed a rising want, as small and medium companies more and more depend on electronic mail and social advertising and marketing to advertise themselves, which suggests they both “go to a inventory content material website and purchase one thing that isn’t even related to their model, or they’ll do a DIY answer.”
With soona, clients can get the photographs and movies they want inside 24 hours, and at a comparatively reasonably priced worth. Giorgi in contrast the corporate’s method to Kinko’s, which “turned printing right into a same-day enterprise 20 years in the past.”

Giorgi stated soona combines “the very best of retail innovation with a powerful background in expertise.” It operates precise studios the place clients are available for photographs and video shoots, nevertheless it’s additionally developed software program to encode and add the footage shortly, and to permit clients to “store [their] content material in real-time.”
Soona began out with a studio in Denver and simply launched in Minneapolis, and Giorgi stated her hope is to open three to 5 studios in 2020. The service prices $393 per hour for a one-time shoot (with a assure of 9 edited photographs or one edited video), or $453 for a month-to-month membership.
The corporate has additionally launched a service known as soona anytime for patrons in different geographies — you ship soona your product and also you get your content material in a couple of week.
Soona is asserting that it has raised $1.2 million in seed funding led by 2048 Ventures, with participation from Matchstick Ventures and Techstars Ventures.

Giorgi famous that the fundraising paperwork embody one thing she’s calling the Candor Clause, which requires buyers to reveal in the event that they’ve ever confronted points with sexual assault, sexual harassment or sexual discrimination.
Giorgi stated the staff at 2048 totally supported this transfer. As well as, soona is publishing the clause within the hopes that different startups will embody benefit from it, permitting founders and buyers to “transfer previous tweets, transfer in direction of motion, transfer in direction of one thing that makes it clear that there will probably be penalties” for dangerous habits.
“This isn’t only a lady’s subject, that is an everybody subject,” she added. “All of us need to be handled pretty.”



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