Advertising platform startup Adverity raises $12.4M in spherical led by Felix Capital – TechCrunch



Entrepreneurs get numerous incoming from the information they need to take care of, sure up in lots of of spreadsheets and stories, making it time consuming and tough to get worth out of. Tech firms like Datorama and Funnel.io have appeared to attempt to lighten this load.
Adverity is an information intelligence platform additionally taking part in his this house by making use of AI to supply actionable insights in real-time.
Based in 2015, it’s a cloud agnostic SaaS platform suitable with Amazon, Google and Microsoft which gives knowledge to locations similar to SQL databases, Snowflake, AWS Redshift, SAP HANA. Its enterprise mannequin relies on yearly subscription charges.
It’s now closed an €11 million ($12.four million) Collection B funding spherical, bringing the whole quantity raised to this point to €15 million ($17 million). The funding is led by London-based Felix Capital, with participation from Silicon Valley’s Sapphire Ventures and the SAP.iO fund. The corporate now plans to make use of its conflict chest to increase into the US market.
Along with the newest spherical of buyers, Adverity continues to be backed by current buyers together with, Speedinvest, Mangrove Capital (early backer of Skype, Wix.com and Walkman), 42cap, and native Austrian firm the AWS Founders Fund.
Adverity’s newest AI-powered product Presense is presently beneath closed beta testing for chosen purchasers and will probably be launched later this yr.
Alexander Igelsböck, CEO and Co-Founding father of Adverity, commented: “Each firm desires and must be data-driven. That is very true in advertising and marketing the place the fragmentation of knowledge, and complexity in getting insights from it, poses an enormous problem for CMOs. Adverity’s mission is to resolve these challenges by eliminating the hurdles dealing with firms right this moment.”
Adverity’s purchasers embrace firms similar to IKEA, Purple Bull, Mediacom, Mindshare and IPG. Headquartered in Vienna, Austria, the corporate has places of work throughout London, Sofia and Frankfurt.
Sasha Astafyeva, Principal at Felix Capital, commented: “Knowledge is a robust instrument for partaking clients and Adverity helps entrepreneurs harness the ability of their knowledge to make higher selections, develop their enterprise and higher serve their clients.”
The corporate’s founding members are Alexander Igelsböck, Martin Brunthaler and Andreas Glänzer. Igelsböck beforehand headed a startup incubator in Austria (KochAbo GmbH) and previous to that was VP Product Administration at VeriSign Inc, the place he met Brunthaler, who was Director of Engineering. Glänzer’s expertise was gained in a gross sales function at Google and as Regional Head of iProspect. The three beforehand based a worth comparability expertise firm that was acquired by Heise Media in Germany.



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